Food allergy prevention project

New infant feeding resources
July 2020

Building on the original message to introduce the common food allergens before a baby turns one, our new resources continue to emphasise the importance of keeping these foods in the baby’s diet at least twice a week once introduced.

This messaging will be promoted through a social media campaign in August 2020 using a new 15 second video about feeding the common food allergens at least twice a week once introduced.

New downloadable resources to support parents with the important messaging around continued feeding of the common food allergens once introduced include:

NAIB Information Sheet Around 6months NAIB Information Sheet Around 7 months

NAIB Information Sheet Around10 months NAIB Information Sheet Toddlers

NAIB Recipe Booklet

FREE Nip allergies in the Bub bookmarks can be ordered by health professionals for patients from the Allergy & Anaphylaxis Australia website: https://allergyfacts.org.au/shop/nasr

To visit the Nip allergies in the Bub website, go to: www.preventallergies.org.au

Food Allergy Prevention Project Launch

Nip Allergies in the Bub

The National Allergy Strategy has launched the national roll out of the Food Allergy Prevention Project funded by the Australian Government. The project aims to implement the ASCIA guidelines for infant feeding and allergy prevention.

The Nip allergies in the Bub website has been developed as part of the Food Allergy Prevention Project. Over the past year, this website along with other resources have been piloted in Western Australia. Feedback about the resources has been collected and improvements have been made to the resources where required.

The feedback about the resources has been overwhelmingly positive with only minor changes to resources required.

Comments received about the website include:

 “Love the look and ease of use of the website. Very helpful and informative.” (consumer)

“Great information! Easy to navigate site.” (consumer)

“I appreciate the ideas of how to incorporate the allergy causing foods into meals I can offer my baby e.g. mixing with fruit puree etc.” (consumer)

“Great website, important message, thanks.” (consumer)

 “Excellent site. Love the video and would love to share it with my staff as a refresher on anaphylaxis and allergies as it is simple and short and sweet.” (health professional)

“I am a child health nurse working in Perth. This is a fantastic website, well done! Will recommend to all clients.” (health professional)

Resources available from the Nip allergies in the Bub website include:

Visit the Nip allergies in the Bub website at www.preventallergies.org.au

Nip allergies in the Bub website 

Visit: www.preventallergies.org.au 

Why introduce solid foods

Is your child at risk and what can you do

Managing eczema

August 2018

The National Allergy Strategy launched the pilot phase of the Food Allergy Prevention Project funded by the Australian Government. The project aims to implement the ASCIA guidelines for infant feeding and allergy prevention. This project has been informed by the National Allergy Strategy Infant Feeding Implementation Meeting (IFIM) held in March 2017 and overseen by a Working Group comprising key stakeholders.

The pilot phase will involved extensive engagement in Western Australia as the main pilot state. The Nip allergies in the Bub website developed as an outcome of focus group engagement is now available and contains practical information for parents about how to introduce the common food allergens and how to optimise eczema management. The website also contains a section for health professionals including education resources.

Visit: www.preventallergies.org.au 

The National Allergy Strategy has received funding from the Australian government to implement a food allergy prevention project based on the ASCIA guidelines for infant feeding and allergy prevention.  This project was informed by National Allergy Strategy Infant Feeding Implementation Meeting (IFIM) held in March 2017, which engaged key stakeholder organisations to guide the implementation process.

April 2018

The following communication strategies are planned:

Content updated July 2020